Brand News

Dentsu Media Wins Mrs. Bector’s Communications Mandate


Dentsu media, a specialised brand from the house of Dentsu Media (which in turn belongs to Dentsu Inc's global media agency network), has bagged a new account - Mrs. Bector's Food Specialties Ltd, a food processing company.

The mandate involves strategic planning and buying and ROI computation, among other media related duties.

"We believe that Dentsu media's team understands the dynamics of our category, where branding and strategy play a pivotal role. Their meticulous, innovative and tailor-made approach convinced us of this partnership in accordance to our growth plans," says Anoop Bector, MD, Mrs. Bector's Food Specialties, on the account win.

Divya Karani, CEO, Dentsu media, shares, "We are extremely proud to partner with Mrs. Bector's Food Specialties. Communication is no longer a linear process and we will continue to deliver solutions beyond the traditional media space, to ensure consumer engagement and ROIs."