MUMBAI: Dentsu Aegis-owned digital and social media agency WATConsult has launched a new research division named Recogn.
Recogn is a speciality research unit providing research-based consulting solutions in areas of marketing, brand, product and consumer strategy. All these services are provided in-house using primary research tools (qualitative and quantitative), along with secondary desk research and social media analytics.
The launch of this division directly complements their in-depth understanding of digital audience, providing marketers with deeper insights into the minds of digital consumers and helping them create more focused digital strategies.
The agency has already bagged their first assignment under Recogn wherein they have partnered National Restaurant Association of India (NRAI) to contribute a chapter on ‘Digital Marketing Practices’ among the food services sector for NRAI India Food Services Report 2016 (NRAI IFSR 2016).
WATConsult founder and CEO Rajiv Dingra said, “Recogn will serve as a starting point to build stronger creative and media strategies for brands keeping consumer behaviour at the core. With the base of internet users in India increasing 50% Y-o-Y, digital has become the preferred screen in terms of time spent and information sought. This presents brands and marketers with a pressing need to understand the new-age digital consumer and align the digital media strategy with consumer behaviour and prevalent trends. With Recogn we look forward to providing the same to them.”