Industry POV

Facebook hosts 'Mobile Moves Business' event in Mumbai - Ashish Bhasin


Today Facebook hosted “Mobile Moves Business”, an industry event in Mumbai designed to bring together businesses, industry experts and marketers to help engage with today's mobile first consumers in India. Attendees at the event gained insights into tapping the power of mobile to move business as well as industry best practices in addition to workshops led by Facebook and Instagram.

“As the shift to mobile accelerates in India, businesses have to be faster in adopting mobile strategies that reach people at every step of the fragmented commerce journey. We are committed to helping businesses grow .Whether it's brand building, generating demand, driving leads or sales, we are focused on helping business unlock growth opportunities and help them move their business through solutions that drive results,” said Umang Bedi, Managing Director, Facebook India

"Mobile, in India, is becoming an integral part of doing business, not just for communications. In some ways, the recent demonitisation decision of the government will further accelerate this process and as a country we will leapfrog a generation, thanks to mobile. It is an integral part of a consumer's life and brand and purchase decisions. At Dentsu Aegis Network, we want to be at the cutting edge of this revolution, along with our partners like Facebook, to bring the learnings and best practices to India and provide a world class product to our clients" said Ashish Bhasin, Chairman and CEO Dentsu Aegis Network South Asia.