Vizeum was created for the new era of media: A convergent world where consumers and content come together, in real time, on platforms and devices; a global world massively impacted by digital technology, which is reshaping the environment that brands and people live in. Vizeum embraces every dimension, linking social, mobile, offline and online to generate emotions and trust, and build powerful connections between brands and people, at speed and scale.
As the trendsetter for the youth, MTV was the first to sense that during the last general elections, the youth of India needed a ‘catalyst’ to participate in the voting process. The solution was a cross-channel, interactive platform that connected the youth, politicians and the people of India with an innovation for feature phone owners to dial and tweet. The campaign saw phenomenal results, with over 16 million participants, 80 million digital impressions and 30 million TV reach. The campaign led to an 8% rise in youth voting, creating a sense of political and democratic awareness among young voters. MTV’s TRPs also saw significant results, with a 50% rise in MTV channel share.