India Celebrates, the recently introduced festive social platform from Dentsu Aegis Network, has more than just one reason to celebrate Diwali a week in advance this time. In an exclusive to AdAge India, the company has informed that after associating with Shopclues as a sponsor for the platform, the firm has now bagged two new brands as sponsors.
The two brands, which are being associated with India Celebrates are - Edelweiss and Club Mahindra. Designed by Dentsu Aegis Network, the portal, India Celebrates, is a one-stop solution for brands who look forward to approaching their consumers with the help of games, quizzes, offers, curated content, exclusive offers and much more.
In a country like India, where 90% individuals are just a touch away from Facebook, enormous possibilities of engaging the customers open up. With an aim to get more out of it, Dentsu Aegis Network collaborated with Facebook where more and more people could celebrate the festive season season with a large network of people, brands and celebrities.
Nitin Agarwal, AVP-Marketing, Shopclues, says, "The event is an excellent platform to bring together the synergies of India's top brands for a truly exceptional Diwali celebration. While Dentsu brings more partners on board to drive engagement to the platform, Shopclues will give out exclusive offers and the most unmatched propositions for consumers from its vast product portfolio."
Kirthiga Reddy, Managing Director, Facebook India, says, "Facebook is the new Diwali greeting card with sight, sound and motion. In India, there are 3 times more videos and 1.5 times more photos uploaded via mobile during Diwali than the rest of the year. 'India Celebrates' initiative by Dentsu Aegis Network will leverage our unparalleled targeting capabilities to reach over 130 million people in India and millions across the world connecting on Facebook as they celebrate the festival season."