iProspect Communicate 2, the digital arm of Dentsu Aegis Network, has clocked in Rs 300 crore of billings in financial year 2015-2016 on the back of e-commerce clients like Shopclues, Pepperfry, Myntra, Policy Bazar, Cleartrip and many others. The agency is also changing its name to iProspect and will be a part of the global team, soon.
"We always dominated the banking and financial services sector in terms of our client portfolio and we continue to do so. Last year we decided to focus on the ecommerce sector to grow our business", said Vivek Bhargava, managing director, iProspect Communicate 2.
"But it was a difficult sector to get into as most ecommerce companies have large internal teams doing the job as they believed that digital marketing was core to their business. But once we started working with them they saw the value we could deliver and their spends grew 10 folds over the last 2 years. I think our revenues from ecommerce companies would have grown by 500% in comparison by financial year 2014-15", he added.
The agency now plans to strengthen its expertise in the ecommerce sector by building specific teams to handle clients and invest in technologies in the field of attribution and analytics. "Last month I met a couple of amazing North American technology companies and our goal is to launch those in India", said Bhargava.
"iProspect India has been and continues to be a great asset to Dentsu Aegis Network in India as well as to the iProspect team, globally. Vivek had already gathered an efficient team under him and they serviced an attractive list of clients. While Communicate 2 had already made their mark in the industry, iProspect Global expanded enormously post the addition of Communicate 2 to their network across 50-plus countries. It's a great strength to have this efficient team on board," said Ashish Bhasin, chairman, Dentsu Aegis Network - South Asia.
"Communicate 2 was opulent in terms of its client relationships. Even in our struggling times we never succumbed to the much favourable proposals from traditional media buying agencies to function as their subsidiary. Back in 2004-2005 most of the companies did not prefer digital marketing over traditional advertising. Surrendering to that would have aided momentary benefits but it would have slayed this time for my team to foster a career on a global platform. The companies across the nation acknowledged us and so did Dentsu Aegis Network," concluded Bhargava.