Dentsu Aegis Network (DAN), which is currently home to 18 market-leading agencies in India, recently hosted its annual One-DAN conference in Dubai. The annual seminar saw over 700 managers assemble under one roof to foster collaboration and partnership amongst the network’s group agencies. It is pertinent to note here that the conference, now in its seventh year, is the largest overseas training conference ever held by any marketing communications group from India.
This time, the annual conference was woven around the clear objective of positioning Dentsu Aegis Network as the No. 2 marketing communications group in India by the end of 2017. It was also hosted to celebrate Dentsu Aegis Network’s strengthened and expanded foothold in creative that was clearly demonstrated at the Goafest’s 2016 edition.
The three-day conference saw the exchange and cross-pollination of leading-edge ideas across the different units of Dentsu Aegis Network India including that of its latest acquisitions - Happy Creative Services and Perfect Relations Group. The platform introduced all teams of the newly acquired agencies to the one P&L model of the group and also help them imbibe the values that the network stands for. Integration and data continued to be the buzz words at the conference. DAN’s leadership status in areas like OOH, Creative, Digital and Media was also highlighted.
The annual conference, correspondingly, also recognised the network’s long-serving employees and talents across different group units who have worked relentlessly all through the year to bring Dentsu Aegis Network India to the position that it holds today. Rajni Menon, President Carat, won the Chairman’s Award for 2016.
Speaking about this recent conference, Ashish Bhasin, Chairman and CEO Dentsu Aegis Network South Asia, said, “Our goal of making Dentsu Aegis Network India the #2 communications group in India by end-2017 will only be made possible when every one of our 3000 people across DAN India make it their mission to collaborate and relentlessly help their clients win in the market. That is what One-DAN is all about, and that is the DAN India ‘One Team One Dream’ emphasised.”