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Dentsu Aegis, Northpoint introduce post-graduate OOH course

03 July, 2015

The Northpoint Centre of Learning and Dentsu Aegis Network have announced a fast-track six-month post graduate career program in OOH Advertising (The PGP-OOHA). The program is being conducted in collaboration with out-of-home agencies - Posterscope India and Milestone Brandcom.

Designed to develop future managers, the course is designed to provide a thorough working knowledge of out-of-home advertising and communications including retail, rural and experiential and how they are all inter-related. The course comprises modules, research projects and workshops followed by an internship with Posterscope and Milestone Brandcom, while it aims to lay a strong emphasis on student performance evaluation through projects, practical assignments and research.

Prem Mehta, chairman, Northpoint Centre of Learning said, "The launch of this program is another step in keeping with Northpoint's mission to prepare young graduates for careers in specialized areas of business. Once again, Northpoint has tied up with the leaders in the OOH industry to ensure relevance of training content, training by industry professionals and substantial field and on-job internships to prepare job-ready managers."

The curriculum has been developed jointly by Northpoint and Posterscope and as part of the program, professionals from the industry will join senior executives from Posterscope and Milestone Brandcom to deliver the course to the students. This certificate program will run for over six months and will include 90 days of campus study and 90 days of field and in-company internships.

Talking about the career prospects, Ashish Bhasin (pictured), Chairman and CEO South Asia Dentsu Aegis Network, Chairman Posterscope and psLive - Asia Pacific said, "Today, Dentsu Aegis Network is amongst the fastest growing communications groups in India and understand the need of trained talent that the industry currently needs. Therefore, we are committed to developing professional talent for the industry as a partner on this program." Dentsu Aegis Network will consider all successful candidates for final placement.

Added Nabendu Bhattacharyya, "Managing Director and CEO - Milestone Brandcom says, "Our objective is to create and attract talent to the OOH Industry where no such formal program existed prior to this , we believe this OOH program will benefit many new entrants as well as the existing trade practitioners in this dynamic Industry. Our, overall objective is to bring in fresh minds into the OOH Communications business for the exponential growth of the Industry. As a Leading OOH Group, "OOH Program" is our contribution to the Industry."

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