iProspect India believes in extending a human touch to the realm of digital marketing, by aligning creativity with technology to enable brands to stay ahead of the competition. iProspect's team of experts give that extra edge to businesses by putting forth a simple yet effective approach that helps brands grow and evolve in a tangible manner.
Pepperfry is India’s leading furniture and home décor e-commerce marketplace, with a whopping million customers transacting through this site.
iProspect assumed that during Pepperfry's TVC slot, their brand searches would increase, and thus used the organisation's proprietary tool iSync to sync online and offline communication. With this tool, iProspect could dynamically bid up on competitor brand keywords, during their TVC slot. This ensured that users saw Pepperfry ads if they were searching for Fab Furnish. Similarly, iProspect bid up on Pepperfry's brand keywords during the TVC slots, amplifying the reach of ads online. Highlighting compelling offers in ad copies, in sync with the messaging on TV, increased relevancy from the customers’ point of view and thereby increased clicks on the ad. Furthermore, increased bidding on Pepperfry related keywords during TVC slots ensured that impressions were not hijacked.
India’s first Google Analytics Premium Reseller
An Adobe Marketing Cloud Reseller
India’s first GSP Partnered Agency
Trusted Alpha Release Partner with Facebook
Partners with Baidu, the Leading Chinese Search Provider