Happy mcgarrybowen – an award-winning creative agency – was founded by Kartik Iyer and Praveen Das in May 2007. Today, they are a full-service communications agency with services catering to mainline and digital communication, B2B, Design and Corporate Social Responsibility, with offices in Bangalore and Gurgaon. Happy mcgarrybowen currently manages the creative mandates for several prestigious brands like Ola, Suzuki Two-Wheelers, MG Motor, BharatBenz, Myntra, Jabong, Cure.Fit, Duroflex, Lee, Preethi Kitchen Appliances, Wash United and Dream11 to name a few. The agency has previously handled the creative duties for brands like Flipkart, Diesel, Fastrack, GoDaddy, Bluestone, Incredible India, MobiKwik, FreshMenu, Joy Cosmetics, Puma and MTV, among others. They exist to serve their clients, grow their businesses, do great work, all while having fun and staying happy.
Flipkart.com, known primarily as an online bookseller, was struggling to increase sales of its newly added categories - electronics, gadgets, movies and music.
Research showed that even power internet users in the country were hesitant about shopping for physical products online. So how could Flipkart.com increase sales for its new categories?
By educating consumers about features like COD, 30 Day Return and Manufacturer Warranty on the products, Flipkart’s commercials aimed to put consumer fears to rest.