Brand news

Olive Crowns 2017: JWT bags four Golds; Dentsu One, RK Swamy and Scarecrow bag two each

16 Mar 2017

Newspapers are often seen as the enemy of green business and stand accused of destroying trees for their daily dose of newsprint. However, at the Olive Crown Awards 2017, the only award for environment friendly communication, newspaper brands from across the country ruled the roost.

At the seventh edition of the Olive Crown Awards that were held in Mumbai on 15 March 2017, J Walter Thompson bagged four Golds and a Silver to end with a metal tally of five to make it the most awarded agency on the night.

The agency bagged the 'Green Brand' and 'Campaign of the Year' for its '#SpiritOfBengaluru' entry for The Hindu. The agency bagged two more Golds and a Silver for the same entry.

Dentsu One won two Golds for work done on Toshiba. RK Swamy BBDO also bagged two Golds, both for work done on HT Media. Scarecrow Communications also won two Golds for work done for Spykar. 

Triton Communications (for Eureka Forbes) and The Mathrubhumi Printing and Publishing Co shared the 'Corporate Crusader' of the year award. Dentsu Webchutney's work for Maruti Suzuki got it a 'Jury Mention' in this category. The agency bagged a Gold for work done on Airtel in the 'Digital' category.

Interpublicity (Greenpeace) and Sideways Consulting (Paani Foundation) also won Gold on the night.

Dia Mirza was awarded the 'Green Crusader of the Year' Mirzafor her contribution towards the welfare of the society by associating with NGOs, in addition to  her constant efforts towards the green initiative.

View the complete winners list here:

Category Descp WINNERS Title of Entry/ Caption Agency  Advertiser
Press - Consumer Products  Silver  Spitter / Pisser  FCB Interface  JK Ansell
         
Press Services Silver  Carousal & Fat Man FCB Interface  Automotive Research Association of India (ARAI)
         
Press Corporate Gold  Save India's Forest Corridors (3) R K Swamy BBDO  HT Media 
  Gold  World Environment Day R K Swamy BBDO  HT Media 
  Silver  #SpiritofBengaluru J Walter Thompson, India The Hindu
         
TVC / Cinema - Services  Gold   Dentsu One Pvt Ltd  Toshiba 
         
TVC / Cinema - Corporate  Gold    Dentsu One Pvt Ltd  Toshiba 
  Gold  #SpiritofBengaluru J Walter Thompson, India The Hindu
         
Digital Gold  Kabali - The No Wastege Post Dentsu Webchutney  Airtel
  Gold  #SpiritofBengaluru J Walter Thompson, India The Hindu
  Silver  #DoYourShare Happy McGarryBowen OLA
  Silver  No Po Po Honk Less , Spread Peace Dentsu Webchutney  Maruti Suzuki India Ltd 
         
Events  Silver  Bappa Lakshya Asudya Umbrella Design Umbrella Design
  Silver  "Raw Cycle" Rakyan Beverages Pvt Ltd  In House 
         
Out of Home  Gold Half Bag Project Scarecrow Communications Ltd  SPYKAR
  Gold Watershed Management Models  Sideways Consulting Paani Foundation
  Silver Recharge with Fresh Air Kinetic Advertising India Pvt Ltd  Vodafone India Ltd 
  Silver World's First Rainwater Harvesting Billboard Kinetic Advertising India Pvt Ltd  Vodafone India Ltd 
         
Print Production  Gold  Half Bag Project Scarecrow Communications Ltd  SPYKAR
         
Press - Unreleased  Gold  Conserve Nature  Interpublicity Pvt Ltd  Greenpeace
  Silver  Reduce Carbon footprint carpool Bates CHI & Partners, Mumbai   
         
Young Green Writer of the Year  Silver  Vessels don't make water precious  FCB Interface  Ministry of Water Resources
         
Young Green Art Director of the Year  Silver  Rivers & Ghats DDB Mudra Group Sintex Industries Ltd 
         
Green Brand of the Year  Gold  #SpiritofBengaluru J Walter Thompson, India The Hindu
  Silver Vodafone (Three Campaign) Kinetic Advertising India Pvt Ltd  Vodafone India Ltd 
  Silver Half Bag Project Scarecrow Communications Ltd  SPYKAR
         
Campaign of the Year  Gold #SpiritofBengaluru J Walter Thompson, India The Hindu
  Silver  World's First Rainwater Harvesting Billboard Kinetic Advertising India Pvt Ltd  Vodafone India Ltd 
         
Corporate Social Crusader of the Year  Gold Jaldaan (The Gift of Water) Triton Communications Pvt Ltd  Eureka Forbes Ltd 
  Gold  Love Plastic, Student Parliament, Cradles for Turtle, Season Watch, Mathrubhumi -VKC Nanma, Mathrubhumi Arboretum, Student Empovernment for Environment  (SEED) The Mathrubhumi Printing & Publishing Co Ltd  The Mathrubhumi Printing & Publishing Co Ltd 
  Jury Mention  No Po Po Honk Less , Spread Peace Dentsu Webchutney  Maruti Suzuki India Ltd 
         
IAA Olive Crown Green Crusader Award 2017   Dia Mirza     

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