Brand news

JK Tyres ropes in Dentsu One to handle the brand's creative mandate

06 Mar 2017

The other agencies that participated in the pitch included  names such as Contract India, McCann World Group India and Law & Kenneth.


Dentsu One, the full-service creative agency from Dentsu Aegis  Network, has bagged the creative mandate for JK Tyres and Industries, following  a multi-agency pitch.

  The other agencies that participated in the pitch included  names such as Contract India, McCann World Group India and Law & Kenneth.

  As part of the mandate, Dentsu One’s scope of work for its  latest client will range across TVC, print, radio, OOH, digital and activations  wherein Dentsu One will focus on launching the client’s two-wheeler tyres.


Vivek Kamra, president – India Operations, JK Tyres and Industries,  whilst welcoming the Dentsu Team to the JK Tyre account, appreciated the  creative ideas that were brought to the table.


He also added, "We are happy to have them on board and  hope they will effectively communicate our key brand attributes including  technological superiority, youthfulness, humility and progressiveness in a  truly Indian grown brand, through our creative campaigns."


Titus Upputuru, NCD, Dentsu One, said, "We are grateful  and delighted with this win. The teams had great fun working on it from  ideation to creation. JK tyres is a great home grown brand and we look forward  to building preference and love for the two wheeler tyre segment of the brand  through some powerful communication."JK Tyres ropes in Dentsu One to  handle the brand's creative mandate


Dentsu Aegis Network bags creative mandates for JK Tyres


Dentsu One, the full-service creative agency from Dentsu  Aegis Network, has bagged the creative mandate for JK Tyres and Industries,  following a multi-agency pitch.


The other agencies that participated in the pitch included  names such as Contract India, McCann World Group India and Law & Kenneth.

  As part of the mandate, Dentsu One’s scope of work for its  latest client will range across TVC, print, radio, OOH, digital and activations  wherein Dentsu One will focus on launching the client’s two-wheeler tyres.

  Vivek Kamra, president – India Operations, JK Tyres and  Industries, whilst welcoming the Dentsu Team to the JK Tyre account,  appreciated the creative ideas that were brought to the table.

  He also added, "We are happy to have them on board and  hope they will effectively communicate our key brand attributes including  technological superiority, youthfulness, humility and progressiveness in a  truly Indian grown brand, through our creative campaigns."

  Titus Upputuru, NCD, Dentsu One, said, "We are grateful  and delighted with this win. The teams had great fun working on it from  ideation to creation. JK tyres is a great home grown brand and we look forward  to building preference and love for the two wheeler tyre segment of the brand  through some powerful communication."

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