Brand news

RentoMojo sends invites for most unique wedding this year

03 Mar 2017

The campaign, #PriyaWedsSofa, has been created by Dentsu  Webchutney and is a funny take on the extreme attachment people develop for  their furniture


Weddings are a big affair in India. Right from Kashmir to  Kanyakumari, everybody loves a big fat Indian wedding. With the marriage season  in full swing, RentoMojo has invited its customers to one of the most eccentric  weddings this year.


Conceptualised by Dentsu Webchutney, #PriyaWedsSofa is a  satire targeting the mindset of getting married to a piece of furniture for  years without wanting to part with it, even though it means high relocation  costs and the same boring interiors year on year. RentoMojo intends to build  awareness about accessing a particular lifestyle without actually owning it  through the campaign.


Commenting on the campaign, Geetansh Bamania, CEO and  Founder, RentoMojo, said, “Associating daily life essentials with long-term  commitments has been a prevalent mindset of Indian consumers and through this  campaign, we want to emphasise that through smart ownership, one doesn't have  to feel being tied up to them. We are working towards making renting furniture  far more affordable than buying, which can be restrictive in many ways. We want  to encourage the millennial generation to open up to change when there are  smart, convenient and affordable solutions available for smarter lifestyle  choices. We hope that through this campaign, we have successfully created a  buzz and reached out to all of these consumers for smarter lifestyle choices.”


Speaking about the insight and execution, Gautam Reghunath,  SVP and Branch Head, Dentsu Webchutney, Bangalore, said, “We operate in a world  where the meaning of ownership and commitments has drastically changed. Through  this campaign, we wanted to bust the mindset that marriage is only about vows  between two individuals; unknowingly we get married to a lot of inanimate  objects in our everyday lives which tie us down and demand long-term  commitments just like any other relationship. The campaign was conceptualised  in the form of a satire so as to make it extremely thought provoking about how  inadvertently we keep taking unnecessary ‘wedding vows’ with every new furniture  purchase. We hope that with the quirky and unique visuals, we have successfully  helped the brand to reach out to its effective target group.”


Credits:


Client: RentoMojo


Agency: Dentsu Webchutney Pvt Ltd


CD Copy: P G Aditya


CD Art: Ashwin Palkar


Copywriter: Radhika


Mohandas and Pooja Manek


Business Team: Prashant


Gopalakrishnan, Ranajit Gopinath


Account planning Team:


Sanjay Pratyush, Siddharth Sikchi


RentoMojo Brand Team: Tulika


Shukla, Tina Datta Nayak


Info@BestMediaInfo.com

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