APAC Effie Awards 2017 has revealed its finalists this year. 138 entries have made it to the final list and will be contending for metals at the Apac Effie Awards 2017. Out of these entries, 40 are from India. Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on 21 April 2017.
The finalists are determined after 2 rounds of judging from entries submitted across the region. Headed by the Awards Chairman, Anthony Wong of Ogilvy & Mather Group, the jury also comprises of 6 Heads of Jury – Ashish Bhasin of Dentsu Aegis Network, Ike Kwon of Kia Motors, Jean-Paul Burge from BBDO Asia, Kitty Lun of Facebook, Nicole McMillan of The Wrigley Company and Ross Jackson of Bank of New Zealand, together with some 150 top advertising professionals and marketers in Asia Pacific.
The second round of judging held last week brought together over 60 judges to Singapore over 3 days. The judging round saw very robust and stimulating discussions in every panel to deliberate on the entries which stood out amongst the rest.
Among Indian agencies, MullenLowe Lintas Group leads the list with 15 nominations. The agency's entries across categories are for brands such as HUL, Godrej Consumer Products, Google India, HT Media and Hector Beverages.
Ogilvy India follows MLLG with 8 entries for brands such as Bajaj Auto, HUL, Vodafone, Amazon India, and The Akansha Foundation.
The third spot was taken The Leo Burnett Group with 5 entries for brands such as Bajaj Auto, Fortis Healthcare and HDFC Life.
Other shortlisted agencies from India included McCann Worldgroup (4), BBDO (3), Medulla Communications (2), JWT (1), TBWA (1) and Publicis (1).
The finalists are represented by agencies from 13 countries, with the highest number of entries from Australia, India and New Zealand. The BBDO Network racks up 45 finalists, dominating the list, while Ogilvy and Mather and MullenLowe follow next, with 27 and 15 entries respectively. Also with multiple entries on the list include TBWA, McCann Worldgroup, Grey Group and independent agencies such as Medulla Communications and Affinity.
"It is inspiring to see the quality of the work getting better each year. The jury had a crucial and difficult task in selecting the best work that represents the finest in the Asia Pacific region and gives brands a steer on what the future of effective marketing looks like. My heartiest congratulations to all finalists and we look forward to unveiling the winners on the awards night,” commented Wong.