Dentsu X, an integrated media specialist from Dentsu Aegis Network, has bagged the media mandate for Axis Mutual Fund. The business is being handled from the agency’s Mumbai office; led by Prabhat Naik.
Speaking on the win, Divya Karani, CEO, Dentsu X said, “This mandate is a great addition and testimony to our understanding and expertise in the BFSI sector. We believe in the power of experience over exposure for our brands. Designing consumer-centric experiences to work together by combining astute understanding of people, data and creative distribution. Creating experiences that win, we are looking forward to designing the right communication framework to enable Axis Mutual Fund establish itself as the ‘Responsible Mutual Fund.”