Brand news

Rajni Menon's 'Love of numbers'| IMPACT Magazine

10 Sep 2018

BEYOND MY LINKEDIN PROFILE...
I am a closet introvert and most people who have met me don’t really know this about me. I get nervous about social situations. That doesn’t go really well with the job I do and I always get butterflies in my tummy. My passions in life are reading, cooking, gardening and photography. 

HOW I JOINED THE MEDIA AGENCY BUSINESS…
It was simply a quirk of fate. While studying English Literature, I came upon a poster for MICA and it intrigued me. I had envisaged myself as a creative working in an advertising agency, and MICA seemed the perfect place to go to study. But I still was looking at the creative side of the business until I got an internship with the media team at Grey and fell under the spell of the numbers. I went back and signed up for specialization in Media. That’s where it all started. If it wasn’t for those two months of internship at Grey, life would be very different. And I’m still here, still in love with numbers. 

FACING A CHALLENGE, LEARNING FROM IT…
Back in 2008, I wanted to take a step back and figure out what I wanted to do. It was a bad time for the industry. When I decided to come back after a sabbatical, there were no opportunities. One then needed to re-evaluate one’s basic skillsets and core strengths. So, I moved from buying to strategy and moreover, I had to convince people that I could do it. So that was one personal and professional dilemma that I’ve encountered. 

MY TOP PRIORITIES…
1. Growth and scale - on top of my list of priorities.

2. Ensuring that the agency is equipped to manage the changing environment in this digital era. 

3. To upscale the existing team and keep them motivated. 

4. Nurturing and attracting great talent to the organization. 

WHAT I HOPE TO BRING TO THE INDUSTRY… 
From the time I joined DAN, my focus has been on developing strategy for clients and the agency’s capabilities in the area of consumer understanding and creating solutions in line with the changing environment. In this endeavour, our first focus was to launch Consumer Connection System (CCS), our proprietary consumer survey that enabled the group to get a deeper understanding of the consumer’s behaviour on their path to purchase and their media consumption. This enabled us to create uniquely targeted solutions that helped us stand out amongst the competition. I have also had the opportunity to work with the digital agencies and data teams to create cutting-edge solutions for our clients. 


 

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