Brand news

Eureka Forbes, Taproot Dentsu launch New 'Har Water Purifier Aquaguard Nahi Hota’ Ad Campaign

04 Sep 2018

Eureka Forbes Limited, the makers of Aquaguard, has launched a new campaign under the name ‘Har Water Purifer Aquaguard Nahi Hota’. Since its inception, Aquaguard has been synonymous with water purifiers in India through its innovations and many industry firsts to its credit.

Over the past three decades, the brand has successfully retained its leadership position by relentlessly introducing new technologies to address changing customer needs and environmental conditions. With several patented technologies such as, Biotron, Nutritron & Mineral Guard to its name, Aquaguard also has the largest service network in its category.

While many new players have entered the market, none have been able to match product features, technology, reliability, trust and after sales service of Aquaguard. To the extent that when customers walk into a restaurant, the term ‘Aquaguard’ is commonly used as a synonym for drinking ‘water’.

Aquaguard is the only water purifier brand to invest in research and development on varying water conditions in over 7000 pin codes of India and developed 21 water purification technologies to combat 21 different water conditions. It has received more than 130 certifications by leading water laboratories all over the world and has been conferred with numerous Indian and international awards for its superior technology. Aquaguard is looking at ensuring that its consumers are well-informed about the right technologies and products best suited for their individual needs.

Through the TVC, the company aims to educate and create awareness among consumers and focus on the need of healthy drinking water for an individual’s holistic growth, while also letting people know that every water purifier may not provide the benefits that an Aquaguard can. As a part of this campaign, a young couple, will be seen highlighting the differentiation and impact that the new technology will have on human body and the need to drink healthy water. The campaign has been creatively planned by Taproot Dentsu and will be launched across all media channels and platforms.

Being a leader in the water purification category, Aquaguard’s new campaign is yet another aggressive move wherein the brand aims to highlight the clear differentiation created through its innovative technologies to the life of the consumer and strengthen the preference for the brand.

Sharing his thoughts on the announcement, Marzin R. Shroff, CEO, Eureka Forbes Limited said, “Over the last 3 decades, Eureka Forbes has continuously introduced new technologies and solutions to address the changing consumer needs. With growing competition and existence of unorganized players in the market, the brand as the leader has always ensured that its consumers are well informed about the right technologies and have provided products that are best suited for their individual needs. Through the launch of ‘Har Water Purifer Aquaguard Nahi Hota’ campaign, we will continue our efforts to build a stronger and healthier India and aim to create a meaningful difference to the lives of the consumers thereby promoting healthy living.”

Speaking on the campaign, Agnello Dias, Chief Creative Office, Taproot Dentsu said “Eureka Forbes & Aquaguard are two of the most iconic names in water purification and this campaign only drives home that point - that there can be various ways of purifying your water, but there is none like Aquaguard. It's a powerful position for the brand to take and one that is rightfully theirs.”

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