Brand news

Vizeum wins media mandate for Mathrubhumi Group

31 Aug 2017

As part of the mandate, Vizeum’s scope of work will range across TVC, print, radio, OOH, digital and activations along with promoting the group’s 18 brands

Vizeum India, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Mathrubhumi Group.

Maxus India is the incumbent on the account. As per the industry sources, the account size is over Rs 50 crore.

As part of the mandate, Vizeum’s scope of work for its latest client will range across TVC, print, radio, OOH, digital and activations among others. Vizeum will focus on promoting their 18 brands.

Shreyams Kumar, Joint Managing Director, Mathrubhumi Group, while welcoming the Vizeum Team to Mathrubhumi, appreciated the extensive thought process and holistic media solutions that were brought to the table. He said, “Mathrubhumi has been at the forefront of future proofing the brand and has diversified into many new age business areas. We are happy to have Vizeum on board and hope they will effectively communicate our key brand attributes through our media campaigns, taking the brand to the next level.”

Shripad Kulkarni, Managing Director, Vizeum India, said, “We are extremely happy to have Mathrubhumi Group as part of our client roster. Mathrubhumi is a progressive group that has many new age initiatives. The group’s aspirations are perfectly in sync with a growing agency network like ours. We shall strive to promote the wide ranging portfolio of leading brands of the Mathrubhumi Group.”

Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, among others along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney and recently acquired local brands like Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, among others.

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