GURGAON: Dentsu Webchutney, the digital arm of Dentsu Aegis Network, has appointed Dominic Braganza as creative director. He will be based out of Delhi and will report to Anil Kumar, the executive vice president and branch head.
Braganza's journey in advertising began in 2003 as an account manager, following which he worked as account planner, creative director and marketing manager. He comes to Webchutney with plenty of pedigree. In each year from 2012 to 2017, Braganza picked up ABBYs, the Oscars of India's advertising industry, among them a 'film gold' and 'film silver' for his first two TV commercials.
And Braganza has shown that he isn't shy of ruffling a few feathers, as demonstrated by his provocative recruitment campaign for Foolish, a Delhi-based agency. The film went viral on April Fool's Day last year, trolling the stalwarts of Indian advertising. The campaign generated plenty of controversy but was later awarded.
Over the course of his career, Braganza has written and directed campaigns for brands like Groupon (and later Nearbuy), Red Bull, BigRock, Rustomjee, Gelusil, KITKAT, Airtel, Invest India, and HCL Technologies. His last stint was as creative director at ITSA, Gurgaon-based creative agency.
My experience working with global technology clients on the advertising as well as on the marketing side helped me understand the tremendous opportunity to grow brands and organisations in ways previously unimagined. Dentsu Webchutney offers me the opportunity to work with clients, both current and prospective, that want this as bad as we do," said Braganza.
Sudesh Samaria, co-founder and chief creative officer, Dentsu Webchutney, believes Braganza will further enhance the profile of the agency. "Dominic brings with him the tremendous energy and fresh perspective of a man with a definitive point of view on the role of digital in coming years. He is a well-rounded personality with experiences across disciplines and I'm sure this will help us make Webchutney's core offerings more meaningful," said Samaria.