Brand news

OOH Awards

22 Feb 2017

SHORTLISTS 2017

101. Innovative Use of Existing Medium
S.NO. Campaign Title Brand Name Agency Name
1 Vodafone_Shower of Happiness Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 A green shelter to that made the air better! Blue Star Air Purifiers Madison OOH
3 Whatever it Takes Tata Hexa Madison OOH
4 Up Above The World So High Tiago Madison OOH
5 Ola Share Ola Share Milestone Brandcom
6 Billboard Eclipse Innovation Karmaphal Daata Shani Active Media Innovations
102. Innovative Creation of a New Medium
S.NO. Campaign Title Brand Name Agency Name
1 Vodafone m-pesa Green Currency Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 Dabur Vatika Lajja Kavach Dabur Vatika Milestone Brandcom
3 Mukhota - The Life Saving Mask Work In India Kinetic Advertising India Pvt Ltd
4 Eighteen Plus a lot more Eighteen Plus Duets The Social Street
5 #Mombeagirlagain Amazon Rapport Outdoor Media
6 Durga Puja 3D Projection Sunsilk Rapport Outdoor Media
7 Angry Birds Movie - Innovative Ambient Campaign The Angry Birds Movie Active Media Innovations
8 Reliance Digital Laptop Festival – Bench Innovation Reliance Digital Active Media Innovations
103. Best / Innovative Brand Fit within Existing Media
S.NO. Campaign Title Brand Name Agency Name
1 Myntra - Sports Collection Myntra - Sports Collection Milestone Brandcom
2 The legend now unleashed FORD INDIA PRIVATE LIMITED Kinetic Advertising India Pvt Ltd
3 Airtel Illuminated wall Painting Airtel Milestone Brandcom
4 A Landmark Project Landmark Societies Madison OOH
5 India's First Energy Efficient Billboard Hitachi Refrigerators Posterscope India
201. Most Innovative Use of Digital OOH Media
S.NO. Campaign Title Brand Name Agency Name
1 Vodafone - The Beat of 4G Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 Disruptive Out-Of-Home Zee Zindagi Ecosys OOH
3 #OneStepCloser BQS #TheBestSign Standard Chartered Bank Interspace Communications
4 Billboard Eclipse Innovation Karmaphal Daata Shani Active Media Innovations
5 The Real-Time Billboard Ola Cabs Ecosys OOH
6 Smile to be Surprised Britannia Good Day The Social Street
7 The legend now unleashed FORD INDIA PRIVATE LIMITED Kinetic Advertising India Pvt Ltd
202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
S.NO. Campaign Title Brand Name Agency Name
1 SOCIAL FEET #ONESTEPCLOSER SCMM 2017 Standard Chartered Bank Interspace Communications
2 SCB Here for good. Cycle. Standard Chartered Bank Interspace Communications
3 Mall Activation @ scale Gionee S6s Rapport Outdoor Media
4 The Priceless Shirt Arvind Mills The Social Street
5 Made for each other Goodricke Posterscope India
6 Tea Garden in a store Goodricke Posterscope India
301. Best Outdoor Plan - Strategy
S.NO. Campaign Title Brand Name Agency Name
1 Airtel Open Network Airtel Milestone Brandcom
2 Recharge with Fresh Air Vodafone India Limited Kinetic Advertising India Pvt Ltd
3 Ola Share Ola Share Milestone Brandcom
4 India's 1st ROI driven OOH Campaign Nissan Terrano Ecosys OOH & OMD
5 Eighteen Plus a lot more Eighteen Plus Duets The Social Street
6 Vodafone m-pesa Green Currency Vodafone India Limited Kinetic Advertising India Pvt Ltd
7 Dabur Vatika Lajja Kavach Dabur Vatika Milestone Brandcom
8 Marvellous Creations Launch Cadbury Dairy Milk Marvellous Creations Posterscope India
302. Most Effective Outdoor Plan
S.NO. Campaign Title Brand Name Agency Name
1 Vodafone- Rain Water Harvesting Billboard Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 Dabur Vatika Lajja Kavach Dabur Vatika Milestone Brandcom
3 Airtel Iluminated wall painting Airtel Milestone Brandcom
4 Live your favourite Retro Song Big Fm 92.7 Milestone Brandcom
5 The Raymond Store. Festivities in Store The Raymond Store Madison OOH
6 It’s Fantastico Tiago Madison OOH
401. Telecom Product & services
S.NO. Campaign Title Brand Name Agency Name
1 Recharge with Fresh Air Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 Vodafone- Rain Water Harvesting Billboard Vodafone India Limited Kinetic Advertising India Pvt Ltd
3 Airtel Open Network Airtel Milestone Brandcom
4 Airtel Illuminated wall Painting Airtel Milestone Brandcom
5 Inflight Announcement Gionee Rapport Outdoor Media
402. Banking, Financial Services & Insurance
S.NO. Campaign Title Brand Name Agency Name
1 WORLD'S FIRST HANDWRITTEN BILLBOARD Standard Chartered Bank Interspace Communications
2 IDBI Angry Babies IDBI Federal Life Insurance The Social Street
3 #OneStepCloser BQS #TheBestSign Standard Chartered Bank Interspace Communications
4 ICICIPru - YOLO ICICI Prudential Life Laqshya Media Group
5 SCB Here for good. Cycle. Standard Chartered Bank Interspace Communications
6 Do Your Homework Axis Mutual Funds The Social Street
7 Fair Play Gold Loan Festival Muthoot Finance Posterscope India
403. Entertainment & Media
S.NO. Campaign Title Brand Name Agency Name
1 Ambient Projection & Lighting Campaign Pink TV Premiere Active Media Innovations
2 Mobile Based Holographic 3D Ganapati Star Pravah Active Media Innovations
3 Eighteen Plus a lot more Eighteen Plus Duets The Social Street
4 Happy Dogs Happy Diwali Carnival Cinemas The Social Street
5 Disruptive Out-Of-Home Zee Zindagi Ecosys OOH
404. Automobiles
S.NO. Campaign Title Brand Name Agency Name
1 Swift Push Your Limit Maruti Suzuki Swift Laqshya Media Group
2 Do You Vespa ! Piaggio India Pvt Ltd Posterscope India
3 Whatever it Takes Tata Hexa Madison OOH
4 Ertiga - The LUV Break Maruti Suzuki Ertiga Laqshya Media Group
5 #MadeOfGreat Messi Launch Tata Motors Limited Interspace Communications
6 Up Above The World So High Tiago Madison OOH
7 The legend now unleashed FORD INDIA PRIVATE LIMITED Kinetic Advertising India Pvt Ltd
405. FMCG
S.NO. Campaign Title Brand Name Agency Name
1 Dabur Vatika Lajja Kavach Dabur Vatika Milestone Brandcom
2 Smile to be Surprised Britannia Good Day The Social Street
3 Dynamic LED Signage Thums Up Glostar
4 What A Proof Of Waterproofing Dr Fixit Madison OOH
5 Perfect whiff... All Day Long ENGAGE Madison OOH
6 Relaunch - #FellTheFizz Appy Fizz Posterscope India
406. e-Commerce
S.NO. Campaign Title Brand Name Agency Name
1 The Elevator Prank Ola Cabs Ecosys OOH
2 Unboxing Happy Moments Snapdeal Madison OOH
3 Dynamic OOH Taxi For Sure Ecosys OOH
4 Tyohar Bade Dilwala Amazon Rapport Outdoor Media
5 #Mombeagirlagain Amazon Rapport Outdoor Media
407. Public Service/Corporate Social Responsibility
S.NO. Campaign Title Brand Name Agency Name
1 Recharge with Fresh Air Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 Dabur Vatika Lajja Kavach Dabur Vatika Milestone Brandcom
3 Mirror - Girls Super League TImes Girls Soccer League Laqshya Media Group
4 The Real-Time Billboard Ola Cabs Ecosys OOH
5 Ambient Projection & Lighting Campaign Pink TV Premiere Active Media Innovations
6 Bring Them Back Star Jalsha/West Bengal Police The Social Street
7 Every Life is Important Save the Tiger Tiger Day 2016 Madison OOH
8 Vodafone m-pesa Green Currency Vodafone India Limited Kinetic Advertising India Pvt Ltd
9 Mukhota - The Life Saving Mask Work In India Kinetic Advertising India Pvt Ltd
408. Travel & Liesure
S.NO. Campaign Title Brand Name Agency Name
1 The Elevator Prank Ola Cabs Ecosys OOH
2 Ola Share Ola Share Milestone Brandcom
3 Club Mahindra Kerala - 4D Augmented Reality Engagement Club Mahindra Active Media Innovations
4 The BigPack American Tourister The Social Street
5 The Real-Time Billboard Ola Cabs Ecosys OOH
6 Dynamic OOH Taxi For Sure Ecosys OOH
7 Wildcraft- Let it Rain Wildcraft Milestone Brandcom
409. Beverages & Food
S.NO. Campaign Title Brand Name Agency Name
1 Organic India Organic India Milestone Brandcom
2 Taking the Red Carpet to Dharavi Britannia The Social Street
3 Jiyo Lightum Light with Perk at Audio Wala Bus Stand Cadbury - Perk Vritti Sloutions Ltd
4 GIVE 100%, LIVE 100% Riso Oil Alakh advertising and Publicity Pvt Ltd
5 Krispy Kreme The Mouth Watering Billboard Krispy Kreme Laqshya Media Group
411. Others (like corporate/ Consumer Durables/ etc)
S.NO. Campaign Title Brand Name Agency Name
1 Life Story Wood Arts The Social Street
2 A green shelter to that made the air better! Blue Star Air Purifiers Madison OOH
3 FitBit flaunts technology for fitness at Delhi Airport Fitbit TIM Delhi Airport Advertising Pvt. Ltd.
4 Not too hot Not too cold Blue Star Air Conditioners Madison OOH
5 Capgemini Project G Capgemini MyJashn Laqshya Media Group
501. Synergy Award
S.NO. Campaign Title Brand Name Agency Name
1 Vodafone- Rain Water Harvesting Billboard Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 The Real-Time Billboard Ola Cabs Ecosys OOH
3 Whatever it Takes and More Tata Hexa Madison OOH
4 Star Plus - Siya Ke Ram Star Plus - Siya Ke Ram Milestone Brandcom
5 Eighteen Plus a lot more Eighteen Plus Duets The Social Street
6 Recharge with Fresh Air Vodafone India Limited Kinetic Advertising India Pvt Ltd

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