The 8th of March, International Women’s Day, is an occasion to mark the importance of women across the world. It also is the advertiser’s opportunity to create, engage and be of relevance to women. Hosts of brands ranging from women’s apparel, FMCG to generic use make their voices heard.
Ola Cabs, India’s largest transport aggregator, isn’t one to be left behind. Always ones to have a unique and relatable point of view on subjects, the brand features a present-day take on Women’s Day. With a video featuring stand-up comic and actor Sumukhi Suresh, Ola urges women to watch out for all the expected tropes the media will be full of.
The video is a heartfelt ode to all things one can expect on the occasion of International Women’s Day. Right from patronising text messages and the customary bouquet from HR, to hashtags of all sorts, Sumukhi delivers a passionate monologue, concluding it with the message ‘Respect every day’.
Conceived and produced in partnership with creative agency Happy mcgarrybowen, now a Dentsu Aegis Network agency, the video has clocked in over 600,000 views on the brand’s Facebook page, gathering strong social media sentiment in its favour.
About Happy mcgarrybowen:
Happy mcgarrybowen is a Bengaluru-based marketing communication outfit and part of the Dentsu-Aegis Network. Their core suite of services include Integrated Communication, Design and Digital. They have been around for around 9 years & manage the communication mandate brands such as Ola, Myntra, Jabong, Lee, People, Chai Point, Preethi Kitchen Appliances, Pearsons – just to name a few. Happy has won multiple awards for both creative excellence and marketing effectiveness. For more information, visit www.happymgb.com
About Dentsu Aegis Network India
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen and Fractal Design Studio.
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 500,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit www.olacabs.com and www.olacabs.com/media for more information.