Industry POV

Has Snapchat put its foot in the mouth?

19 Apr 2017

Digital experts and publishers say people will forgot it in no time. Snapchat denies that its CEO made the alleged statement that ?the app is only for rich people. I don?t want to expand into poor countries like India and Spain?

In case you?ve missed what happened with Snapchat last weekend, here?s what you need to know ? the Snapchat controversy. Last weekend, an ex-employee of Snapchat, Anthony Pompliano, filed a lawsuit against Snapchat. The lawsuit made an allegation that Pompliano?s strategies of expansion weren?t entertained by Snapchat?s CEO Evan Spiegel as he abruptly interrupted and said, ?This app is only for rich people. I don?t want to expand into poor countries like India and Spain.? The effect: Within hours, the story went viral on social media. Indians too expressed outrage and spoke out against the social media brand ? leading to uninstalls and drop in app store ratings for the app in the Indian market. Twitter and Facebook had jokes around this comment, some are still coming in. Guess, we didn?t read it right. What?s worse, the ?intelligent? ones also uninstalled ?Snapdeal? and given the app a rating of one star. Well, that sums up what happened over the weekend.

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