Brand news

Taproot Dentsu wins sole integrated gold lotus at Adfest for Adidas

27 Mar 2017

We had predicted that that the work done on the Adidas Odds campaign by Taproot Dentsu will be big winners in the awards circuit this year.

And like we said, Taproot Dentsu bagged the sole integrated gold awarded for Adidas Odds campaign which also won two golds in the Promotion and Film Craft categories at Adfest 2017 held last week. It also bagged three bronzes two for films and another for Promo integrated again for Adidas.

Said Santosh Padhi, Chief Creative Officer and Co-founder, Taproot Dentsu: “This campaign is and will remain close to my heart for the simplicity and honest of the campaign and approach, I’m happy to win this biggest honour for India and us, this is only integrated gold Lotus which was awarded in the whole of Asian region and I’m glad Indian has won at this global/ Asian forum…India is still seen as a traditional advertising country and to win a big honour like this will certainly help us /Indians seen as a new age player in the global advertising market.”

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