The Advertising Club(TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first-ever Champions of Excellence, who would be felicitated at the Goafest on 7thApril 2017. The awards were conceived and curated by the Advertising Agencies Association of India and The Advertising Club for acknowledging and saluting visionary advertisers who have taken the leap of faith and invested resources, ensuring that “Great ideas transform into Great advertising”.
The jury consisting of senior members of the Awards Governing Council of the Abby's @ Goafest were unanimous in selecting Amitabh Kant, CEO, NITI Aayog; Chandrasekar Radhakrishnan, Sr. VP & Head of Communications and E- Commerce, South Asia Region - Nestlé India Ltd; Harish Bhat, Chairman, Tata Global Beverages; Nadia Chauhan, JMD and Chief Marketing Officer, Parle Agro; and R.S.Sodhi, Managing Director, GCMMF Ltd (Amul), as the first-ever recipients of this new and prestigious industry award for their role in inspiring great advertising.
Nakul Chopra, President, AAAI, said, “For the first time, we are honoring advertisers at the Goafest. This award is very special as it acknowledges the pivotal role played by these men and women we call "clients" but who have acquired a much larger status in the overall brand scenario. These are the select few individuals who have helped build and nurture brands, supporting their agency partners every step of the way.”
Raj Nayak, President, The Advertising Club, added, “As an industry, we need to salute these Brand Custodians who stake the reputation and money of their brands on the creativity of their advertising agencies. They literally take that leap of faith every day. Having them at Goafest would be very inspirational for the audience.”
Ashish Bhasin, Chairman, Goafest, said, “We always celebrated advertising agencies, digital companies, production houses, and media companies at the Goafest. Now, with top advertisers being honored, the festival is more complete.”
Ramesh Narayan, Chairman, Awards Governing Council, said, “This award really places the advertiser at the centre of the communication effort, and rightfully so. The response for nominations from advertising agencies was quite good and I am confident this would go on to become one of the highlights of the Goafest in the years ahead. What is advertising without the advertiser?”