Fractal Ink custom builds experiences in response to personal needs in this hugely connected and ever changing digital world. Being platform and device agnostic, the UX/ UI design that Fractal Ink delivers engages customers, builds brand loyalty and tries to make a positive impact on business toplines.
Meet the Management
With 16+ years of experience, Tanay currently spearheads Fractal and looks into visual design discipline and drives design Strategy at the Studio. With a strong focus and vision to take DigitalExperience design in India to the global level he grew Fractal from a 7 people company in 2010 to strong team of 70 in the last 6 years. While a mentor to many UX groups and design incubators around in the country, he also helps educational institutions in formulating their design curriculum around industry.
As COO and CBO of Fractal Ink, she switches hats between heading business development, and finance with ease. She was instrumental in growing the company in the last 6 years - from a 7 people team to a 70+ strong team of designers and developers and a corresponding increase in business.
With over 15 years in the industry and by closely working with over a 100 different client groups, she has honed the ability to build strong relationships with clients and partners alike.
Priyanka currently spearheads User Experience and Strategy at the Fractal studio. Under her leadership fractal saw a huge leap in the strategy design sector where she helped large corporates and banks transform their digital offering. Today Priyanka is regarded as one of the few women entrepreneurs in design who actually brought around a change in the Experience design landscape in the country. She is currently a mentor to many UX groups and Incubators around in the country.
Starting his career in 1992, Hemant has been a part of the advent and spiralling growth of digital design in India. He currently heads Branding and Identity design at Fractal Ink.
Hemant is an acknowledged design thinker and has turned design crusader in recent times. He is one of the founding members of the Association of Designers in India (ADI).
UX/UI Design Studio of the Year Nominee
Pool Magazine 2016
CII Awards 2016
UX/ UI design studio of the year
Pool Magazine 2015
Interaction Design for Consumer, Home and Personal