Dentsu Impact, a creative arm of the DAN, was established in 2006 with a vision to expand Dentsu India's business portfolio and to focus on unexplored business potential. Using best practices from Dentsu Japan, it has emerged as the fastest growing organisation within the Dentsu India Group. Dentsu Impact is led by experts in creative, strategic planning and account management with a single-minded objective of creating impact.

Meet the Management

Amit Wadhwa
Amit Wadhwa President, Dentsu Impact


Amit Wadhwa has over 16 years of experience in advertising communications across agencies like Lowe, Mudra, JWT and Leo Burnett, besides Dentsu.

Amit started his career with Pathfinders Mumbai (market research wing of Lowe), but soon realised that he wanted to move to the more ‘action oriented’ profession of advertising. During his advertising career some of the key brands that he has worked on are Pepsi, Dew, Slice, Mirinda, Maruti Suzuki, Bacardi , Kohler, Coke Studio, Shine.com, Tetra Pak, Yamaha, Max Healthcare, Antara Senior Living, Hitachi, Gatsby, Hindustan, Unicharm, General Motors and Carlsberg.

Soumitra Karnik
Soumitra KarnikNational Creative Director, Dentsu India Group

Soumitra Karnik has over 22 years of experience in advertising communications across agencies like JWT, Lowe, Percept, Rightangle and Pace.

He is known for creating campaigns such as Youngistaan for Pepsi, Aamsutra for Slice, Yaari ki Gaadi for Hero Honda and Dil Jo Chahe Paas Laaye for Airtel to name a few. Soumitra worked on brands like PepsiCo, Nestle, Hero Honda, Sony, GSK, Congress and Airtel, Hero Honda, Nestle, Maruti Suzuki, The Oberoi Group, Joyco, Xerox and Wills Sport.

Kartikeya Srivastava
Kartikeya Srivastava Sr. Vice President & Head, Strategic Planning, Dentsu Impact

With 15 years of experience in sales, market research and advertising, Kartikeya Srivastava started his career in sales with Adani Wilmar Limited selling edible oils across Mumbai. He briefly rode the IT wave, before moving to the ‘fast-lane’ by joining TNS Automotive as a Researcher. He believes he has finally found ‘peace’ with advertising, as it allows him to weave a story and create a narrative on brands. On other days, Kartikeya is usually driving integration in a borderless world, working across categories such as automotive, healthcare, FMCG, durables, publication, corporate marketing, sports, technology, beverages and B2B and brands like Maruti Suzuki, Unicharm, Carlsberg, Max Healthcare, Shine.com, Mint and Hitachi to name a few.

Passionate
People110+
Passionate People
Offices in Bangalore, Chennai, Mumbai and Kochi25+
Exciting Brands

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Featured Case Study

Our Case Studies

Maruti Suzuki Swift

The Swift is not just a ‘Limited Edition’ sports car, but an inflection point for the brand. With individualism as the key platform, it was essential to rebuild the brand promise around its performance. The challenge faced by Dentsu Impact was to build relevant and sustainable brand associations, which could carry this promise across. This challenge was addressed by reinforcing the brand’s imagery, in order to make it look sporty, edgy, performance-driven and exciting.

The campaign essentially is an analogy of a cultural truth, as sports is a community based activity, yet those on the field alone are the primary components. To reach out to a maximum number of people and promote the limited edition Maruti Suzuki Swift Glory, mall activations across Delhi, Mumbai, Chennai, Bangalore, Chandigarh, and Hyderabad were conducted. Keeping in mind the sporty and stylish vibe of the vehicle, the audiences were invited to play a game of football. Those who scored the highest number of goals won an array of Swift branded merchandise. The activations were a resounding success, generating 800+ contacts, 600+ data entries and 500+ leads.