Dentsu Aegis Network is one of the big 4 media & digital marketing communications group. It is the second largest in India and a dominant player in the Digital marketing domain. With an outlook to be a 100% Digital Economy Business, the group is heavily invested in Digital and Data. It’s dedicated Data Sciences Division in India has been a pioneer in developing intelligent automation products around the Facebook Ecosystem. Through its flagship platform – DAN Data Labs, Dentsu Aegis Network aims to make the entire shift from campaign planning to real-time optimization seamless and effective. It combines consumer behavior with creative understanding, media buying and optimization using the sophistication of data, Artificial Intelligence and Machine Learning as its backbone. It prides itself on delivering efficiencies at scale across geographies, market situations and varied briefs.