Carat Media Services, the first specialist media agency in the country, is part of the Dentsu Aegis Network - the fastest growing network in India. Carat currently handles premium brands like Microsoft, General Motors, Nokia, Philips, Reebok, Adidas, Muthoot Group, MasterCard and British Airways, to name a few. Carat’s biggest strength is its team’s ability to create Integrated Communication Plans across all media types, backed by some of the finest tools in the country, including CCS, a cutting-edge, research-based consumer analytics tool.

Meet the Management

Kartik Iyer
Kartik IyerManaging Director

Kartik has over 25 years of experience in media and advertising. After having spent over 12 years with the Lintas Group across Account Management and Media, he launched Active International, a global leader in Corporate Trade in India. He joined Carat in July 2008, as the MD for its Indian operations, and has led Carat in the country since then, managing some of India’s largest businesses like GM, Philips, Muthoot, adidas, Microsoft, MasterCard, Mattel, Total and SCA, to name a few.

Rajni Menon
Rajni MenonExecutive Vice President and National Head of Strategy

With over 17 years of experience, Rajni has been working in the media industry across strategy planning, media buying, research and insights, as well as trading. Her experience straddles delivering trading efficiencies for large volume clients like PepsiCo and Unilever (leading Fulcrum), delivering cutting edge planning solutions on a variety of India’s largest accounts, like Maruti Suzuki, Reckitt Benckiser, Gillette, General Motors and Microsoft to name a few. Her expertise also includes the roll out of CCS, India’s largest single source research project, which delivers consumer insights for better communications planning and training a large team of people.

Himanka Das
Himanka DasExecutive Vice President

Himanka leads the non Mondelez businesses for Carat India, in the West. He has spent close to 20 years in the media industry, working on brands like Jyothy Laboratories, SCA, Total, Mattel, Samsonite Group, Bharat Petroleum, Unilever, Maruti Udyog Ltd., Coca Cola India and P&G, among others.

Sujata Dwibedy
Sujata DwibedyExecutive Vice President

Leading the Mondelez business, Sujata is a media veteran, with more than 17 years of experience. Sujata has worked extensively across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages. Prior to this, Sujata was the Head of Business Development at the Omnicom Media Group.

Rajni Menon
Chandra DobhalSenior Vice President

Chandra has over 27 years of experience in the advertising and media industry. He currently leads the national buying and implementation at Carat. Over the years, Chandra has worked across brands in categories like finance, airline, automobile, telecommunication, FMCG, luxury, consumer durables, health and many more.

Passionate
People

121 +
Affiliate Staff
Members
Passionate
People

$ 288M
Carat RECMA
Billings 2015
Passionate
People

3.6%
Carat RECMA industry
share 2015
Passionate
People

5
Offices in Mumbai,Gurugram,
Bengaluru, Kochi, Chennai
Passionate
People

1997
Carat was founded.

Our Awards

Featured Case Study

Our Case Studies

Trailblazer Off Roads on Amazon

Chevrolet India was planning to launch the Trailblazer in the SUV category in India. Numerous hurdles were pre-empted, as the brand had low awareness in the country. A multimedia approach was planned, focusing on initiating consumer experiences while creating a niche for Chevrolet. Taking advantage of the e-commerce boom in the country, a first-ever integration with Amazon India was planned, in order to sell the Chevrolet Trailblazer. The campaign was a success, with 8 Chevrolet Trailblazers sold via Amazon India in just 5 days, while all 150 cars in the first lot were sold out within the first 45 days. The online buzz generated was phenomenal, with #Trailblazer trending organically across India during the launch. There was a hike in online traction, with a 400% increase in search volume during the launch. Apart from the online activity, the launch also saw over 176 PR generated articles.

www.carat.com

Follow Carat on