Brand News

Big Billion Days: Flipkart’s treasure hunt in 360-degree video; now win deals ahead of sale

30/9/2016

Ahead of the Big Billion Day sale, Flipkart has launched a treasure hunt of sorts with an innovative way. In one of a kind marketing stunt, Flipkart has taken to social media website Facebook to launch a 360-degree video in which the company is giving a tour of the office at Bengaluru.

Ahead of the Big Billion Day sale, Flipkart has launched a treasure hunt of sorts with an innovative way. In one of a kind marketing stunt, Flipkart has taken to social media website Facebook to launch a 360-degree video in which the company is giving a tour of the office at Bengaluru. Interestingly, it is an opportunity for consumers to get more gifts and offers if they can find them in the video. The video posted on September 28, is of four minutes duration. In the video, the employees of Flipkart are seen taking viewers on an office tour showing the lobby, meeting rooms and conference rooms along with rooms which are themed on movies and music.

The theme for this year’s Big Billion Day is ‘Ab itne mein itnaa milega’ which means that users will be able to get more by paying a lesser amount. In the video, easter eggs are hidden in walls and with employees. These easter eggs contain exclusive offers and deals. Viewers are needed to spot the offers and post a comment with the screenshot to win those deals. When the viewers move their smartphones or scroll of their desktops, the offers are found hidden on the wall murals of the office or even the T-shirts of busy employees. There are altogether 10 offers available in the video and anyone who can figure out all of them, will win the grand prize worth Rs 50,000.

Flipkart has been able to do this innovative design with the help of an agency called Dentsu Webchutney. Last year as well, Flipkart had made a similar effort during the Big Billion Hunt in which the company used many Instagram tags and profiles to make a treasure hunt game. It remains to be seen how all these marketing gimmicks work for the platform when even Amazon and Snapdeal are making aggressive attempts to woo customers ahead of Diwali.

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