Brand News

iProspect wins social mandate of Aditya Birla apparel and retail, among others

27/9/2016

DAN agency iProspect India has announced that it has won the social media duties of 'Aditya Birla - apparel and retail corporate' among several others, 'in the last month'.

The agency's Mumbai office will also handle social media for ICICI Bank NRE Services. The agency already handles ICICI Bank Corporate's SEO duties.

Ayurwin has been won by its Bengaluru office, while Extramarks' social duties will be handled by its New Delhi branch. Sunshine, the school bus range from Ashok Leyland, will be handled by the Chennai office.

While the agency will be the social media AoR for the above brands, it has also bagged projects from Max Fashion (quarterly) and Wildcraft (one month).

Vivek Bhargava, CEO, iProspect India, said, “Brands are increasingly becoming cognisant of the value digital can drive across all aspects of their business. Sectors which were wary of going the digital way are now embracing it readily. The growth in diversity of the client sectors in our portfolio is an indication of this. We are ecstatic to have seven new exciting brands to work with.”

The agency also announced the elevation of Muddassar Memon from NCD to AVP for creative and social. He will report to Brijesh Munyal, EVP – operations, and will head the functions pan-India. Memon's role has been handed to Sabir Solkar, who was associate art director. Solkar will report to Muddassar.

Memon said, "Social media is gaining momentum and we are proud to be ahead of the curve on this front. We have an extremely proficient social media team that is geared up to plan and execute interesting campaigns on the new accounts with their experience. As we escalate our focus on social media, the move also brings us one step closer to being a one-stop shop, 360-degree digital agency where clients are offered all required digital services under one roof. I am delighted to be leading these efforts, especially in the newly appointed role."

(Amended at 09:51 hrs on 4 October 2016 to state that the agency has won the social media duties of 'Aditya Birla - apparel and retail corporate', and not 'Aditya Birla Corporate' as published earlier basis erroneous communication from iProspect. We regret the error.)

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