Dentsu India has partnered with online jewellery store Melorra.com to launch its first brand film. Conceptualized by Dentsu India, the film takes inspiration from the business model Melorra.com follows – a new jewellery trend every week, from the Runway to Indian women's wardrobe.
Starring Ujjwala Raut as the lead, the film showcases jewellery, priced with most of the range under Rs.30,000 using certified diamonds and real gold.
Saroja Yeramilli, CEO of Melorra.com said, "Today, India's jewellery industry is mostly traditional and wedding oriented with heavy, large designs that end up in the locker after the wedding day leading to a whole generation of underjewelled women on a daily basis. There is no jewellery brand catering to young urban Indian woman as she struggles to find the appropriate precious jewellery to match her daily looks at work, out to dinner or at a party."
Simi Sabhaney, CEO of Dentsu India said, "We at Dentsu India, decided to use fashion codes in order to introduce this modern brand of fine jewellery. We believe Melorra sits best with fashion. The product is the hero. It is meant to entice the woman into coming forward and embracing it."
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Agency: Dentsu India Pvt. Ltd.
Account Management: Simi Sabhaney, Nisha Raman
Creative: Vipul Thakkar, Ajesh N, Vimalkirti Deshmukh
Planning: Vishal Nicholas
Director: Avnish K & Supriya Sarin
Producer: Raman Lamba, Twism Productions
Director of production: Tanay Satam
Music Director: Tilak Goswami
Voice Over Artist: Natalie Di Luccio
Fashion Stylist : Nikhil Mansata
Make up and hair: Aarti Nayar