Brand News

WATConsult bolsters senior team with four new members

Brings on board Kedar Mehendale, Patavarayan Chettiar, Abheek Biswas and Maheshwar Bhadane

WATConsult, the digital agency that is a part of the Dentsu Aegis Network, has hired four senior team members to lead its management team. The agency has brought in Kedar Mehendale as AVP strategic initiatives, where his role is to build the Dentsu Aegis Network business for WATConsult. Next, Patavarayan Chettiar, who joins from Resultrix, has been brought in as AVP media programmatic. Based out of Mumbai, the team will play a national role and overlook the growth strategy across India. IMRB International's Abheek Biswas is a research and marketing professional who has joined WATConsult as AVP consumer insights. And lastly, Maheshwar Bhadane has joined the agency as the AVP for video strategy. The team will be based in Mumbai.

Speaking about the appointments, Rajiv Dingra, founder and CEO, WATConsult said, "We are very glad to have some of the leaders of the digital marketing space join us in our journey of growth. I welcome them all onboard and look forward to a collaborative growth with them."

Mehendale has nearly 13 years of experience in business development, brand management and key account management and has worked with Tribal DDB India, L&K Digital, Viacom 18 and Portico New York, in the past. Prior to WATConsult, he was with Trivone Digital Services.

Chettiar has more than 18 years of experience in digital marketing, strategizing and consulting, having worked with Musafir.com and Kingfisher Airlines in the past.

Biswas specializes in the technology and digital domains and has about six years of experience in research based strategic consulting.

Bhadane has close to seven years of experience and joins from The Glitch where he conceptualised and strategized the branded content division.

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