Brand News

Dentsu Creative Impact ropes in Anupama Ramaswamy from Cheil and Akashneel Dasgupta from ADK as ECDs

Former ECDs Sundar Iyer and Sumitra Sengupta no longer with the agency

Dentsu Creative Impact, one of the creative agencies in the Dentsu Aegis Network, has announced the appointment of Anupama Ramaswamy and Akashneel Dasgupta as executive creative directors. They will report to Soumitra Karnik, national creative director, Dentsu India Group.

Dasgupta said, "It's an exciting time to join Dentsu Creative Impact where a young new team has taken shape and one cannot fail to notice the energy and enthusiasm. Also, it was a personal desire for some time to work with Soumitra and I am happy that an opportunity has presented itself. Hope you get to hear more from us, soon."

On the new additions to the team, Karnik, said, “Great work happens when people commit to constantly raising the bar. We are young and tremendously hungry for qualitative growth. To satiate our appetite and to help us achieve our objective, people become easily our single most valuable asset and we cherry pick each one of them. Both Anupama and Akash are just the kind of people Dentsu Creative Impact needs to write its destiny. For me, they are our fantastic acquisitions.”

Amit Wadhwa, branch head, SVP, Dentsu Creative Impact, added, “It’s been great going for Dentsu Creative Impact, especially in the last year or so, and one way we can really continue this upward journey is by having the right people around. This holds true even more so when it comes to the creative talent, since that is where the action finally boils down to. I think in Anupama and Akash we have two extremely talented, passionate and at the same time mature heads that will take us to where we intend to go.”

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