Following a multi-agency pitch, Carat India has won the media planning mandate for the Ministry of Tourism. The Ministry of Tourism invests between $90-100 million in three years with a majority of the investment in US, Europe market followed with other markets like Asia, Australia. Carat will manage the media planning for all the mediums including TV, print and digital for all the investment outside India. This account will be handled out of Carat's Gurgaon office.
Commenting on the win, Kartik Iyer, MD, Carat India said, "We are absolutely delighted that the Ministry of Tourism found value in our offering and appointed us to partner them in their endeavour to promote India across the world. We look forward to working with the Ministry together with our Global network."
Ritesh Dutt, VP, Carat India added, "We are elated to be associated with Ministry of Tourism and this is an opportunity for us to leverage our strengths in consumer insights through our proprietary tool used across all markets. As we move forward, our goal is to create unique benchmarks for our client."