Barbeque Nation has roped in Isobar, Dentsu Aegis Network’s full service digital agency, to reach out to the active and fast growing social communities in India.
Barbeque Nation is one of the most successful casual dining restaurant chains in India. It was set up in 2006 and grew in a short span to cover major cities in India. It is a pioneer in promoting DIY (do-it-yourself) cuisine with a concept of live on-the-table grill in India. With more than 42 outlets, it offers a blend of American, Mediterranean, Oriental and Indian cuisines in both vegetarian and non-vegetarian choices.
This partnership is in line with the restaurant chain’s ethos that stresses on innovation and creativity to satiate food lovers in India, who are becoming more adventurous and yet love traditional fare.
Shamsuddin Jasani, Managing Director, Isobar India, commented, “We’re privileged to work with Barbeque Nation India. This win is a testament to the fact that we strive to provide innovative solutions to our clients. It enhances our credentials as the leading full service digital agency in India.”