Rural Marketing Association of India (RMAI) announced the winners of the 6th edition of Flame Awards, which were presented on March 20 at Vivanta by Taj, Dwarika, in New Delhi. Nearly 300 corporate and rural marketing agency representatives attended the presentation ceremony.The event was managed by Event Crafter and sponsored by Maruti Suzuki India, HLL Life Care and JCB India.
Among the entrants, Impact Communications topped the charts with 17 awards including 2 golds. Other gold winners at the awards ceremony were Accenture, Dabur, Dialogue Factory, Event Crafter, Finish Society, HLL Lifecare, Hansa Events, ICAR, ITC, JWT, MART, Mahindra & Mahindra Financial, PHD Media, PS Live Rural, Reliance Broadcast Network, Usha International, Ultratech Cement, Viscomm and Vritti Solutions. Click here for the full list of winners.
During his welcome address, Sanjay Kaul, President RMAI said: "Rural India is the next growth destination and for marketers the paradigm is fast shifting from ‘Why Rural? to How Rural?’." On this occasion he also announced RMAI’s next big initiative ‘Rural Conclave – Navigating Future’ to be held on May 8-9 in New Delhi this year. The award ceremony was followed by a cocktail dinner. RMAI, for the first time instituted Flame Leadership Award, to recognize and felicitate industry professionals for their extraordinary contribution to the Rural Marketing Industry.
Later in the evening, Pradeep Kashyap, Past President, RMAI along with executive committee members presented these awards to Sanjay Panigrahi (CEO, Sahaj E-Village), Dinesh Chhabra (CEO, Usha International), KK Chutani (Executive Director - Marketing, Dabur India), Sanjeev Shukla (Head - National Marketing, Hero Motocorp), Pradeep Lokhande (Founder, Rural Relations), Rajesh Monga (MD, Tru Knox Technologies), Anil Bajaj (Vice President – Marketing, Eveready Industries India), Vijay Sharma (General Manager, GSK Consumer Healthcare) and SN Burman (Vice President, Maruti Suzuki India).