Adfest 2016 Lotus Awards has announced the winners in nine categories at a gala ceremony held at PEACH, Royal Cliff Hotels Group on March 18 at Pattaya, Thailand. However, Indian agencies did not have much to celebrate in terms of Gold wins. Taproot Mumbai was the only Indian agency that could bag Gold Lotus award for its work on Indian Outdoor Advertising Association.
The agency bagged the award in the Press Craft Category for the campaign ' Radio Works Best in Outdoor'. The campaign was aimed at reinvigorating the outdoor medium. The idea for the campaign was that at any given point, many billboards across the country are empty, either with the media owner's logo or phone number. So, IOAA wanted them to utilize that space to communicate to the brands, advertisers, media and planners in an interesting way by putting this campaign up on their empty billboards to benefit the outdoor industry. The campaign was shot in different parts of India like the Rann of Kutch, Wai etc. to bring out the pan-India flavor.
Besides, in the Design Lotus category, McCann Worldgroup Mumbai bagged a Bronze Lotus (in Poster sub category) for 'French Horn' campaign done for Dabur Gastrina.
In the Direct Lotus category, J. Walter Thompson bagged a Bronze (in Direct Ambient: Small Scale sub category) for 'Test Drive' campaign for Optical Bazaar.
BBDO India bagged a Silver for its Touch the Pickle campaign for Ariel Matic in Interactive Lotus (Best Social Media 'For Consumer' sub category).
Indian agencies won several laurels under Outdoor Lotus category. McCann Worldgroup Mumbai bagged a Silver for its French Horn/Flugel Horn/Saxophone campaign for Dabur Gastrina in two sub categories including External/ Street Symbol - Street Furniture and Health & Personal Care. BBDO India bagged a Silver for Ariel Matic's Share the Load under the Ambient Small Scale category. The campaign also bagged a Bronze in the Point of Purchase sub category. Taproot Dentsu bagged a Bronze for its work on Dulux Paint Orange Finish/Cherry Finish/Olive Finish under Household Products and Maintenance sub category. The agency bagged another Silver award for its work on IOAA campaign.
In the Press Lotus category, McCann Worldgroup bagged a Silver for its Dabur Gastrina French Horn/Flugel Horn/Saxophone campaign under Health and Personal Care sub category. Taproot Dentsu again bagged Bronze for its Dulux Paints Orange Finish/Cherry Finish/Olive Finish campaign in the Household Products and Maintenance sub category. The agency also bagged a Silver award for its work on IOAA Outdoor Works Best campaign under Corporate Image sub category. Contract Advertising bagged a Bronze for CCTV Bank/CCTV Parking Lot for Security Solutions in the Home Appliances and Finishing sub category.
In the Print Craft Lotus category, McCann Worldgroup bagged two Bronze for its Dabur Gastrina French Horn campaign under Best Use of Illustration and Art Direction sub category. Taproot Dentsu bagged Silver for its Radio Works Best for Outdoor campaign under Best Use of Photography sub category. J. Walter Thompson bagged Bronze for Night Kills Day: Mechanic/Fisherwoman/Milkman campaign for Sleep Apnoea India.
A total of 60 entries from Indian agencies have been able to make it to final list at Adfest 2016.
Here are the Gold Lotus winners for the other categories:
In the Interactive Lotus category, 29 awards were given including 11 Bronze, 10 Silver and 7 Gold. The Grande Lotus was awarded to McCann Melbourne for Melbourne International Film Festival's ' The Emotional Trailer'. The campaign also took 2 Gold in the same category. Also, 5 Gold awards were bagged by - Iris Worldwide Indonesia for ' BuyLight , The Instant Buy Banner' ; M&C Saatchi Sydney for ' Game of Balls'; Geek Pictures Inc.,Tokyo for ' A Kind Drone'; BBDO Bangkok for ' Samsung Memory Recaller'; and Hakuhoko Dy Media Partners Inc., Tokyo's for Playful Sound Shoes ' Fumm'.
In the Mobile Lotus category, 12 awards were given in the category including 3 Bronze, 5 Silver and 3 Gold Lotus awards. The Grande Lotus was bagged by Colenso BBDO Auckland for ' Pedigree Found'. Gold awards were given to BBDO Bangkok for ' Samsung Memory Recaller'; Leo Burnett Sydney for ' Celebrity Tantrum'; and J. Walter Thompson Beijing for ' ￥10 Tale of Forgotten Veterans'.
In the Print Craft Lotus category 16 awards were given out in total, which included 9 Bronze, 4 Silver and 3 Gold Lotus awards. Apart from Taproot Dentsu, the other two Gold winners include Hakuhodo Inc., Tokyo for ' Japanese Harmony 1-5' and Illusion, Bangkok for ' Sharni-Lee'.
In the Design Lotus category, 29 awards were given, which included 4 Gold, 9 Silver and 15 Bronze awards. The Grande Lotus was presented to Hakuhodo Inc,. Tokyo's for ' Japanese Harmony'. The Gold winners included Dentsu Inc., Tokyo's for 'Pure Design' and 'Creation' for D&AD Awards 2015 Exhibition in Japan; Dentsu Inc, Tokyo for ' Slice of Heartland' and Leo Burnett Sydney for 'Just' for WWF Australia.
In the Direct Lotus category, 35 awards given including 15 Bronze, 13 Silver and 6 Gold, plus a Grande Lotus award. Hakuhodo Kettle Inc., Tokyo bagged The Grande Direct Lotus for ' Shell We Move?' Six Gold awards were bagged by - Tow Co., Ltd. Tokyo for ' Showroom Home Delivery', BBDO Bangkok for ' Moto Repellent', ADK Japan, Tokyo for ' Toyota Barista', Tokyu Agency Inc., Tokyo for ' Mamametal', Dentsu Inc., Tokyo for ' Noodle Cradle' and Leo Burnett Sydney for ' Fuel the Fire'.
In the Press Lotus category, 17 Lotus trophies awarded including 4 Bronze, 12 Silver and 1 Gold. There were no Grande Lotus given out for this category. The only Gold trophy went to Colenso BBDO, Auckland for ' A Cream that Gives You Wrinkles'.
In the Outdoor Lotus category, 25 Lotus trophies were awarded including 9 Bronze, 14 Silver and 1 Gold. The Grande Lotus was bagged by Hakuhodo Kettle Inc., Tokyo's for ' Shell We Move?' The Gold award was bagged by Hakuhodo Inc., Tokyo for ' Wearable Tomato'.
In the New Director Lotus category, two Bronze Awards were given out to Hakuhodo Inc., Tokyo for NTT Docomo, Inc. for ' Samurai Smartphone Parade' and The Post Bangkok Co., Ltd for ' A Drop'.
In the Film Craft Lotus category, 27 awards were given including 8 Bronze, 14 Silver and 5 Gold Lotus Awards. Two of the Gold Lotus were given to Finch, Sydney for ' Deng Adut' the other three were picked up by The Leo Burnett Group Thailand, Bangkok ' Taxi', Nitto, Tokyo ' Firefly Man' and Rumble Studios, Sydney ' Tourism Tasmania 2015'.