Brand News

Rubeena Singh's POV on budget 2017 expectations

We are expecting the advertising sector to leverage the unique opportunities demonetisation has paved for specific industries such as BFSI, in terms of ad spends.

The recent efforts of the government indicate making future transactions significantly digital to reduce dependence on cash. I’m looking forward to more incentives on the digital front that will give an impetus to the cashless economy, initiatives such as cashback on transactions made by card or mobile wallets.

Moreover, from an industry perspective, I’m expecting the advertising sector to leverage the unique opportunities demonetisation has paved for specific industries such as BFSI, in terms of ad spends. Also, this budget will hopefully leave more money in the hands of the consumer. This is required to spur demand, that appears to have slowed down post demonetisation.

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