Brand News

WATConsult to manage Madame Tussauds' digital duties in India

The account will be managed by the agency's Delhi team

Dentsu Aegis Network's WATConsult has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.

Commenting on the development, Sabia Gulati, head marketing and sales, Madame Tussauds India, said, “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint.”

Anshul Jain, general manager and director, Merlin Entertainment India, added, “Merlin Entertainments group, World’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the number 1 wax attraction in the world, with a rich legacy of over 250 years in Connaught place, Delhi. We are thrilled to announce that the attraction will truly encapsulate the vibrancy and colour of India, and dynamism of Delhi.

Rajiv Dingra, founder and CEO, WATConsult, said, “As a fan of Madam Tussauds and having visited their museums across the world, I am excited that they are launching in India; further for WATConsult to be associated with a global brand like them. We look forward to creating some truly innovative campaigns using technology.”

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