Fountainhead MKTG, the experiential marketing agency from Dentsu Aegis Network, along with Golden Vibes Events, recently launched the CP Sports Ventures’ Champions Polo League at Sujan Rajmahal Palace in Jaipur after being awarded the mandate in a multi-agency pitch.
Chirag Parekh, the chairman and managing director of Acrysil Group, has reinvented this ‘Sport of Kings’ from its regal isolation with his ‘Play in India’ initiative that has brought in the top names in Polo. Taking this vision forward to make Polo more diverse and accessible to a wider audience, Mr. Parekh has introduced the Champions Polo League with three-a-side, fast-paced shorter format matches and world class franchises comprising international stalwarts and top Indian players. The league is going to be a grand ensemble of royalty, magnificent live entertainment and elegant brand integration.
Fountainhead MKTG, along with Golden Vibes Events, has partnered with CP Sports Ventures Pvt. Ltd. to manage the entire league in the coming year. The agencies have bagged the mandate for managing all on ground events for the league.
For the launch, both the agencies designed an experience befitting the royalty, hi-end lifestyle media, and other special guests from the Polo Sports Fraternity. The launch event was also graced by Bollywood actors Saif Ali Khan and Harshvardhan Kapoor, beauty pageant winners Roshmitha Harimurthy (Miss Diva Universe India 2016) and Rashi Yadav (Miss Earth India 2016) along with the royal families of Jaipur and Jodhpur such as HH Maharaj Gajsinghji, the 2nd of Jodhpur, HH Rajmata Padmini Deviji of Jaipur, HH Maharaja Sawai Padmanabh Singhji of Jaipur, Princess Diya Kumari with Maharaj Narendra Singhji, Yuvraj Jayveer Singhji Gohil of Bhavnagar, Princess Bhargavi and Kunwar Lokendra Singhji.
Portraying the flamboyance and grace of the sport, the agencies crafted a stylish launch event by using different aspects of the sport as ambient elements. While Kubra Sait hosted the red carpet, Anusha Dandekar was the host for the launch. The event began with a specially curated performance of Clinton Cerejo and other talented musicians followed by an Interactive Dance Act that brought to life the passion of the Polo Sport, leading to the ultimate revelation of the Champions Polo League logo.
Commenting upon the collaboration, Chirag Parekh, Chairman and MD of C P Sports Ventures Pvt Ltd, said, “Having the comfort of working with Golden Vibes Events since a long time, the combination of Fountainhead MKTG and Golden Vibes Events was a most ideal collaboration to take on the mandate of managing the season for Champion Polo League. They have partnered with us in the planning stage to the minutest details and have delivered the launch event beyond their promise at Jaipur. We look forward to working closely with team FH and GV for this entire season.”