Brand News

Vivek Bhargava elevated as CEO, DAN Performance Group

08/12/2016

Rubeena Singh takes charge as CEO of iProspect India

iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its chief executive officer (CEO) effective this December. The move coincides with former CEO Vivek Bhargava being elevated as CEO, DAN Performance Group. He will be heading and responsible for all the digital performance agencies of Dentsu Aegis Media. In this new arrangement, Singh will report into Bhargava.

Prior to iProspect India, Singh was COO, moneycontrol.com for over three years, wherein she spearheaded business strategy, marketing, sales, operations and P&L. In her earlier 12-year stint with Network18, she has held various senior positions across its print and TV properties including Forbes India, CNBC TV18, CNBC Awaaz, CNN News 18 and News18 India. Before joining Network 18, Singh spent four years at Star TV India, where she helped build recognition for Star News in the highly cluttered Hindi news space.

Commenting on Singh’s appointment, Bhargava said, “I am delighted to have Rubeena join the iProspect India family and extend a warm welcome to her. The digital performance industry in India has progressed from being used merely for acquisitions to now being a medium for brand communication. Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition. Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.”

Singh added, “This is an exciting time for India in general and the Indian marketing and media industry in particular. Digital India is coming of age and the Indian government has clearly demonstrated its firm intent to take the country into the digital era. The Aadhar stack is unique to India and gives over a 1000 million Indians a unique digital identity. The ever increasing internet penetration through smart phones and government push to get people to start transacting digitally through smartphones is a game changer. To me, the macro and micro trends of India becoming a truly digitally interconnected nation of over a billion people are now converging. This will have huge ramifications for businesses and how they connect with their customers. Having spent time in both print as well as TV media, I think the shift in allocation of media spends from traditional to digital will happen faster than thought before.”

“I am delighted to be joining iProspect India at this thrilling juncture. iProspect India will be in pole position to emerge as a trusted advisor to its clients, helping them navigate these tumultuous times and guide them on maximising returns on their marketing and media spends,” Singh said.

Shan Jain is Practice Head - Business Transformation, Publicis Media India

Shan Jain joined Publicis Media India as Head of its Business transformation Practice earlier this week. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

Jain comes with more than 24 years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Some of the key clients she has led and contributed to are HUL Personal Care, HUL Foods and beverage, GSK, ITC, Maruti and Gillete. While it is a national role, she will be based out of Gurgaon.

Anupriya Acharya, Publicis Media India CEO, said, “Change is occurring in every industry and this is creating a seismic shift in the lives of consumers and businesses alike. Marketers need a new model for success.

This is where Business Transformation Practice of Publicis Media fits in. It unlocks growth by re-engineering our client’s customer experience through a combination of talent and technology. Shan was the perfect choice to lead this given her in-depth experience across diverse businesses and consumer segments.

We are delighted to have her on board. She will be supported by Gautham Ram Pingali in this area who himself has a great experience around technology and its far-reaching impact on clients businesses. He also continues to lead the Content Practice in PM India.”

Shan Jain said, “I am most excited to be on board at Publicis Media, in such a meaningful role.

The excellent data, analytics and tech support that I can lean on within the group as well as the extended expertise for Publicis.Sapient puts us in a very advantageous position in the market to strike these conversations with clients.”

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