Dentsu Communications, the full-service advertising and communications agency of Dentsu Aegis Network, has hired Vishal Nicholas as senior vice-president - head of planning.
As part of his new mandate, Nicholas will report to Simi Sabhaney, CEO, Dentsu Communications. He will be responsible for the planning output across the agency's all offices. Prior to this, Nicholas was vice-president - planning at Lowe Lintas, Bangalore.
Commenting on the development, Ashish Bhasin, chairman and CEO South Asia Dentsu Aegis Network, said, "Dentsu Aegis Network has already entered its next phase of growth and we are ready to add muscle to our might by supplementing our existing strong team with the right kind of talent. Vishal comes on board with immense industry exposure and I am very glad to welcome him into the network."
Sabhaney said, "The need of the hour is to devise interactive and engaging communication strategies that will create an impact on consumers...strategies that can weld together brand ambition and consumer needs. I believe Vishal Nicholas is a new age planner who is equipped to offer effective solutions in the changing communication landscape."
"I have always believed in the need for planning to not only be interesting but also useful. I look forward to continue practicing that philosophy with the solid team here as well as in collaboration with the other integrated offerings under the Dentsu Aegis Network," added Nicholas.