Bajaj Allianz General Insurance has launched a digital campaign through which it seeks to educate consumers about the importance of paying attention to their health. A video that is part of the campaign has been conceptualised by WATConsult.
It shows a fictional WhatsApp conversation in a group. The members of Rahul 'Organ'isation are his body parts. Each organ spells out how his actions, ranging from consuming coffee to smoking, lead to its discomfort. The left lung is left coughing at the end, but its messages aren't paid attention to by the others. The video ends with the message: 'Your organs send you subtle notifications everyday. It's time to tune into them and take care of your health'.
Sourabh Chatterjee, senior vice president and head of technology, digital sales and marketing, Bajaj Allianz General Insurance, said, “We believe in constantly enhancing customer experience and providing value to our customers through targeted information – that is relevant and something that they can easily identify with. As a platform, social media has been a powerful tool for us, where we have run campaigns with social messages and ones where the content is packaged in such a way that it is easily understood by our target audience. This is our humble attempt at saying ‘we care’ and in taking our customer relationship beyond the realm of only providing insurance solutions. It truly embraces our motto, which is – ‘Relationship beyond Insurance’.” Rajiv Dingra, founder and CEO, WATConsult, said, “With the trend of vertical video emerging, we decided to use it for this campaign. The format is true to the user’s experience on mobile as it fits across the screen, thus providing a seamless experience. In the next phase of the campaign, we will be using a lot of features that are native to platforms like Facebook.”