Indian Marketing Awards 2015 (IMA), exchange4media’s stellar marketing awards were announced today at a gala evening celebrating the finest and trend-setting work in the marketing arena. R S Agarwal, Founder and Executive Chairman, Emami, was felicitated with the Lifetime Achievement Award. And Gaurav Mehta, CMO, OLX South Asia was awarded with Marketer of the Year award.
The awards spanned 14 categories (Brand Activation; Brand Revitalisation; Brand Extension Business-to-Business Marketing; Cause Related Marketing; Consumer Insight; Customer Relation Marketing, Digital Marketing, Social Media, Mobile Marketing; E-Commerce; Global Marketing; Marketing Communication; Marketing on a Small Budget and New Brand, Product or Service Launch) and were decided by an eminent jury of industry specialists.
The jury was headed by Shantanu Khosla, Managing Director- Consumer Business, Crompton Greaves;Former Managing Director, Proctor & Gamble India and the jury members included Amarjit Batra, CEO,OLX India; Dave Thomas, Managing Director, Adidas Group India; Manoj Kumar, Managing Director, GSK Consumer Healthcare India; Mohit Khattar, Managing Director,Godrej Nature's Basket; Rakshit Hargave, Managing Director, Nivea India; RS Sodhi, Managing Director,GCMMF Ltd. (Amul); Salil Kapoor, COO, Dish TV; Sam Balsara, Chairman, Madison World, Sandeep Kaul, CEO,Personal Care, ITC Limited and Vivek Khanna, CEO, Hindustan Media Ventures.
Among the gold winners (campaigns in brackets) were-WATConsult (SAP India - SAP Innovation Express “ Making Inroads into the Indian SMB Heartland); Quasar Media Pvt. Ltd.( P &G - #TouchThePickle), IPG Mediabrands (Reckitt Benckiser - Dettol Banega Swachch India); PHD India(Hindustan Unilever - Consumer 360); One97 Communications Ltd (Paytm); PolicyBazaar (How A Minnow Won the Advertiser's World Cup); HCL Technologies Ltd.( Relationship Beyond the Contract); Viacom18 Media Pvt.Ltd (Viacom18 Motion Pictures - Marketing Campaign for Manjhi The Mountain Man) and Dentsu Webchutney (adidas - adidas #sacredground).
The Hindustan Times Excellence in Print Marketing Award was awarded to Maruti Suzuki for the S-Cross Launch and Hindustan Excellence in Print Marketing Award went to Godrej for Google Search on Print.