Brand News

Panasonic India awards digital mandate to Isobar

MUMBAI: Panasonic India has appointed Isobar, the digital agency from Dentsu Aegis Network, as their digital agency. The mandate is for a full-service digital business of Panasonic.

Panasonic India Head – Brand & Marketing Communications Sarthak Seth said, “We are glad to see the enthusiasm that people at Isobar have for Panasonic. We’re really looking forward to innovative ideas that they bring to the table.” Mr Seth added, “Panasonic is one of the pioneering brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work Isobar has done in the past, we are confident that we’ll be able to accomplish some great work together.”

Isobar India MD Shamsuddin Jasani said, “Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our strong focus on creating brand narratives and Ideas without limits which, ultimately lead to brand commerce, are really hitting home with our clients across the board.”

Isobar India vice president Gopa Kumar said, “We are extremely happy to have Panasonic on board. We are looking forward to creating some truly inspired and creative work for the brand in the days ahead in keeping with our focus on brand narratives leading up to brand commerce.”

Isobar India is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands.

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