Amnet comprises a team of programmatic experts from the Dentsu Aegis Network, who specialise in programmatic buying, programmatic media planning, data analytics and audience data. Amnet’s mission is to build and leverage data, in order to deliver more meaningful and personalised messaging insights. Our expert team specialises in enriching the relationships between our brands, their customers and the experiences that they have with each other.
Oriflame wanted to identify and drive new, qualified audiences to their e-commerce site, re-engage existing users and drive incremental sales through this ‘non-traditional’ online marketing channel. In order to tackle this challenge, Amnet developed bespoke 1st party data segments and tailored creative messaging, which was delivered to audience prospects across relevant and premium lifestyle sites. This was done by utilising select 3rd party data targeting and highly impactful creative formats to stimulate awareness and sales. The campaign was a success, as the Oriflame site saw over 3.4k unique visitors, along with 50% week over week increase in direct sales.