Dentsu Aegis Network is ‘Innovating the Way Brands Are Built’ for its clients, through its best-in-class expertise and capabilities in media, digital and creative communications services. With consumers more connected, through a range of devices, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, Dentsu Aegis Network makes the best use of today's media mix to bring to life the right communication strategy and deliver the best results for clients.
Dentsu Aegis Network’s vision is ‘Innovating the Way Brands Are Built’ while our offering is to be ‘different and better’ in a market defined by globalisation and convergence. Our vision, ‘Innovating the Way Brands Are Built’ unites us as one organisation, focused on delivering first-class results, and is underpinned by a clear set of values and behaviours that guide us in everything we do.
Our values are a shared set of beliefs, which drive our behaviour and bind us together, beyond individual brands and geographies. We engaged with our people to identify the values which made sure we retained the best of our collective heritages, and would be critical to the successful delivery of our new vision. Our values are:
Our values permeate the Dentsu Aegis Network through our behaviour, both as individuals and companies. They determine how we work in partnership, and through wider collaboration, how we approach our relationships internally, with existing clients and how we win new business. They also influence the way we hire new people, develop employees, review performances, evaluate rewards and achieve promotions.