Industry POV

A peek at the week: Dentsu Webchutney's Samera Khan

The EVP - strategy and planning writes a hilarious post on her learnings at the new job

Samera Khan is one of Dentsu Webchutney's newest hires. Brand Equity caught up with the executive vice president - strategy and planning, to see how the first few weeks at the new role have been for her. Turns out, they were funnier and more profound than one might believe. Read excerpts...

The events, characters and firms depicted in the below are not fictitious. Any similarity to actual persons, living or dead, or to actual firms, is purely not coincidental.

Episode 1:
#MyCabDrivesBringAllTheGyaanToTheYard
Mumbai taxi drivers are so deep and divine. From conversations on how religious processions are a political scam to keep the poor busy and not focus on growth (aadhe bajaane mein busy, aadhe naachne mein) to listening to random songs (Fire brigade mangvaade tu, angaaro pe hai armaan.' #Balma #OhBalma) at 11.30 pm after a crazy day at work. Taxi rides were meant for dipstick research (free tips for budding planners)

Episode 2: #Hain? Me: Can I please get one fruit chaat? He: Chicken ya vegetarian? (Be brave, ask the irrelevant question. You could've invented the Hawaiian salad!)

Episode 3: #Govinda4Eva On one lazy afternoon, in the middle of one crazy meeting, I heard the sounds of my lonely childhood afternoons playing in the distance and I could see two strapping young men sway ever so ungently to the beats of my first true-love's love anthem. They were booming 'Husn hai suhaana, ishq hai deewana' on the loudest volume possible. And in that moment, just like Govinda and Karisma, I knew Dentsu Webchutney and I were meant to be.

Season Finale: #Dhanyawaad And with that, gentleladies and gentlemen, I'd like for you all to know that my first few weeks at Dentsu Webchutney have been extremely interesting and educational. Unfortunately, no one has turned into a snake or a fly. Yet.

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